En Blogspotting nos revelan dónde ve Business Week el futuro de su sector, por lo pronto de los tres editores jefes de la revista dos van a supervisar todo el trabajo en la red y en lo que se publique en los blogs. Del mismo modo, interesantísima reflexión acerca de cómo es el trabajo y el proceso de publicar en la revista y en un blog, visto por los propios periodistas de Business Week.
«The editorial process of blogging is far simpler. We write, we publish. This takes our journalism into a new sphere, but carries inherent risks. How do we handle them? First, we reduce risk by avoiding the sorts of stories that require heavy editing. We don’t blog investigative pieces, for example, or heavy financial analysis. Second, we consult our gut. If it looks risky, we’ll push it toward the more edited BW Online or the magazine. Finally, when we make mistakes–which we do–we aim to correct them quickly and ask for your understanding. We’re into something new, and all of us, you and I, are only coming to understand it as we create it.»
«The editorial process of blogging is far simpler. We write, we publish. This takes our journalism into a new sphere, but carries inherent risks. How do we handle them? First, we reduce risk by avoiding the sorts of stories that require heavy editing. We don’t blog investigative pieces, for example, or heavy financial analysis. Second, we consult our gut. If it looks risky, we’ll push it toward the more edited BW Online or the magazine. Finally, when we make mistakes–which we do–we aim to correct them quickly and ask for your understanding. We’re into something new, and all of us, you and I, are only coming to understand it as we create it.»
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