En esta entrada de Innovation Tools, encuentro este interesantísimo apunte:
«Think of Home Depot, Intuit, Borders Book Stores, Starbucks, Bloomberg or Ikea. The innovative ideas fuelling these companies’ highly profitable growth are not the result of benchmarking the competition or building advantages. None of the creative ideas behind these companies would have been possible if they had got their cues on what to do from the competition. Rather, they are the result of a push to offer something of exceptional value to buyers with a low-cost business model.»
El innovador no se fija en la competencia. ¿Cómo o con qué va a comparar su producto? Las empresas de arriba así alcanzaron el éxito.
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