Ya anunció Erick Schonfeld el interés de los editores de Business 2.0 de crear una red de blogs que aprovechase el formato y la capacidad publicitaria que les daba la propia revista. Sus palabras eran muy claras:
I think they are the brand. Business 2.0 magazine is the totality of our collaboration. It’s me picking people to come work here who I think better enable us to fulfill our mission.
There’s no reason why my people can’t do that digitally as well as in print. I trust each one of them to represent us. These blogs could strengthen our brand and allow everyone at the magazine to live the very ideas that we preach in print.
We’re doing something that is novel for Time Inc. Our bloggers will be directly remunerated on the basis of their traffic. They’ll be paid a modest CPM. Time Inc. will sell advertising on the individual blogs. So the bloggers will get to participate in the revenue they generate.
Pues ya se ha hecho realidad la red de blogs de Business 2.0, que lleva el nombre de Business 2.0 Beta. Como diría áquel: suma y sigue.