The New York Times ha empezado a lanzar sus blogs. El primero es Carpetbagger, con David Carr, uno de sus periodistas estrella y una importante voz sobre el mundo de cine. Lo importante, sin embargo, es el memo que encuentro vía cyberjournalist en el que Jon Landman plantea a todo el staff del New York Times, cómo se van a aproximar al mundo de los blogs. De toda la carta, destaco estos cortes (aunque conviene leerlo entero).
But our new blogs are more than running commentary. Look at Carr’s. It’s full of links to film publications and blogs and web sites. It encourages responses from readers and hopes to start a lively conversation. Nothing is more important to the future of our web ambitions than to engage our sophisticated readers. Blogs are one way to do it. (…)
We’ll use the technology our way. Our bloggers will have editors. They will observe our normal standards of fairness and care. They won’t float rumors or take journalistic shortcuts. Critics and opinion columnists can have opinion blogs; reporters can’t. We’ll encourage readers to post their thoughts, but we’ll screen them first to make sure the conversation is civil. Some bloggers will accuse us of violating blogospheric standards of openness and spontaneity. That’s life in the big city. (…)
Blogging does impose obligations. Blogs have to be updated frequently. They have to be carefully tended. There are costs; David Carr and Damon Darlin will be spending time they could be using to write newspaper articles. Their bosses have decided that’s an advantageous tradeoff. I agree.
Sigue el movimiento. Siguen interesándose por el medio. Algo habrá tenido que ver la compra de About.com. No obstante, lo relevante es el impulso y el apoyo dado por la dirección. Eso conviene no olvidarlo.
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