Con anterioridad ya nos referimos a Jeremy Wright, que fue uno de los primeros bloggers que decidió vender su blog por una módica cantidad. Vuelvo a referirme a él, porque me encuentro con esta excelente entrada, Why would companies buy bloggers?, donde a parte de comentar todos los beneficios que produce el lanzar un blog (principalmente en el mundo corporativo), saca a la luz la idea de lo beneficioso que sería para cualquier empresa contratar a un blogger.
«So, why hire a blogger instead of just some writer off of eLance or Guru.com? The short answer is that you don’t just want a writer. The blogging consultant you hire should know how to write, know how to communicate (which is an entirely different matter) and know the business and marketing drivers which are likely to cause success or failure in this new venture.
Much like when you are starting a new software project you need more than just software developers, when you are starting a new blog you need more than just a writer: you need someone who (at least for now) is a leader in the blogging industry, who can walk you through the process and who can be a continuing resource to you and your company as the project evolves.»
Volvemos al valor añadido que supone escribir un blog. Ya me imagino en este país a empresas como cualquiera de los bancos o eléctricas publicando anuncios buscando bloggers. La rueda no para.